November 2015

Setting up a Cycling Club In Ireland

by Darragh Delaney
November 26, 2015

Registering a cycling club in Ireland - First steps You may have many reasons for setting up a cycling club but one thing is for sure, it is very difficult to do it solo. You should first gauge the interest in a club buy setting up a club Facebook page. Promote this in your localRead More »

Couch to 10k – My Personal Fitness Journey

by Darragh Delaney
November 19, 2015November 20, 2015

Couch to 10k - Why did I bother? Looking back 7 years, I was a mid-thirties guy enjoying life to the full. I was not unfit and I would not have called myself a couch potato. My exercise of choice was a few games of golf per week. I enjoyed it for many years and itRead More »

Guide For Developing Your Own Buyer Personas

by Darragh Delaney
November 11, 2015

What is a Buyer Persona? A positive buyer persona is based on market research and real data about your existing customers and the result is a semi-fictional representation of your ideal customer. You may have buyer personas based on current market trends and you can create ones for where you would like your business toRead More »

Preparing For Your First Duathlon

by Darragh Delaney
November 3, 2015November 14, 2015

How To Prepare For Your First Duathlon A Duathon is typically an event consisting of two short runs and a cycle. The majority of these multi-sport events start off with a 3-6km run followed by a 16-30km cycle with a 3-6km run to finish. They are a great challenge and require no specialized skills. If youRead More »